
The article focuses on the role of social media in customer service for French shopping platforms. It highlights how social media facilitates quick and direct communication between consumers and brands, with 54% of users preferring to contact companies via these channels. Effective strategies for enhancing customer service through social media include timely responses, the use of management tools, and training staff for online communication. Additionally, the article discusses the importance of proactive communication, monitoring brand mentions, and leveraging customer feedback to improve services and products. Overall, the integration of social media into customer service practices is essential for building trust and engagement with consumers. Quel est le rôle des réseaux sociaux dans le service client des plateformes de shopping françaises ? Les réseaux sociaux jouent un rôle crucial dans le…