
A platform for e-commerce is an online system that enables businesses to sell products or services, facilitating transactions between buyers and sellers over the Internet. These platforms provide essential features such as inventory management, payment processing, and customer data analysis, highlighting their growing significance in the commercial landscape, with global e-commerce sales surpassing $4.2 trillion in 2021. To enhance personalization and customer loyalty, tools like customer relationship management (CRM) systems and marketing automation platforms are utilized to analyze customer behavior and preferences. The integration of artificial intelligence further refines the personalization process, while targeted communication and loyalty programs encourage repeat business. Overall, leveraging customer data through these technologies is crucial for improving conversion rates and fostering customer retention. Qu'est-ce qu'une plateforme de commerce électronique ? Une plateforme de commerce électronique…